NO IDENTITY is more than a brand; it is a celebration of the fusion of art and horology, reshaping traditional watch design through innovation and creativity. Embrace the unknown, embrace the unique. Discover a new identity with NO IDENTITY.

Ice Cream Blue

$590.00

Ice Cream Blue

$590.00

Our debut watch – Ice Cream Blue pays homage to Labeg’s innovative spirit. Labeg, also known as Gabriel Lau, is a skilled paper watch artist from Hong Kong and Canada. His distinct talent lies in reimagining iconic watch designs with fresh perspectives and crafting pieces that honor a spectrum of revered timepieces.

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Glass

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Ice Cream Blue

Our designs honour Labeg’s reinvention of traditional watch aesthetics, infusing them with a unique and whimsical touch. Inspired by his interpretation of the iconic black bay chrono, this timepiece boasts a mesmerizing dial set within an asymmetrical case, blending modern elegance with timeless allure.

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NO IDENTITY X LABEG

Not only do we want to celebrate the magic and engineering of our timepieces, we also want to celebrate the creative visions of artists worldwide starting with the talented paper watch maker Labeg. We have worked tirelessly on making Labeg’s vision come to life combining art with engineering.