NO IDENTITY is more than a brand; it is a celebration of the fusion of art and horology, reshaping traditional watch design through innovation and creativity. Embrace the unknown, embrace the unique. Discover a new identity with NO IDENTITY.

Avocado Green

$575.00

Avocado Green

$575.00

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Avocado Green

Our designs honour Labeg’s reinvention of traditional watch aesthetics, infusing them with a unique and whimsical touch. Inspired by his interpretation of the iconic black bay chrono, this timepiece boasts a mesmerizing dial set within an asymmetrical case, blending modern elegance with timeless allure.

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NO IDENTITY X LABEG

Not only do we want to celebrate the magic and engineering of our timepieces, we also want to celebrate the creative visions of artists worldwide starting with the talented paper watch maker Labeg. We have worked tirelessly on making Labeg’s vision come to life combining art with engineering.